“The most outrageous lies that can be invented will find believers if a man only tells them with all his might.” ~ Mark Twain, from a letter, 1867
The House Intelligence Committee now says there was no Benghazi cover-up. Fox News Network, which has aired hundreds of comments while the committee did it’s work, did not immediately respond at all. Not a word. Why do you think that a subject that was constantly on their agenda seems to have vanished so quickly?
The Australian Rupert Murdoch made a lot of money with a fake film about space aliens–even making part of it appear to be taken from old 16mm film stock to appear to have come from archives. It’s an effects trick. Evidently, his point was that you can sell anything to gullible people. And, he did. Lots of folks today still think it was a true story.
How does the news industry–newspapers, magazines, radio, and television, make money? They sell advertising to sponsors. What do sponsors want? From a business point of view, they want circulation or coverage to be large enough to be effective in selling their commercial messages; they want the target market to be made up largely of people who can and will buy, and particularly they want viewers and listeners who are eager and happy to believe messages brought to them by that media. For example, a company that sells sporting goods is much more likely to place their ads in “Field & Stream” than in “People” magazine. Another thing the sponsors also often want is to be able to “like” the kind of format, layout, or programming of the medium that carries their name with it.
Consider this: If you wish to attract an audience eager to see pictures of motorcycle gear, place your ad with media that covers motorcycle stories. If you know an audience that is traditionally superstitious and fearful, scare them, and point out to them hope: tell them where to run for safety. If you know them to be dogmatic, sell them dogma. If you know them to be gullible, oh please, please please hurry and get your message in front of them.
Rupert Murdoch had a plan to make lots of money. He would get it from other people who had lots of money by selling them stories they liked, and making it appeal to the subset of those easily swayed to want to believe those kinds of stories. So the people with money saw it as a win/win in advertising: get a format they liked, and get an audience eager to believe things they see and hear through that format’s presentation. Bingo.
Rupert founded The Fox News Network in 1996. He promised advertisers and sponsors their messages would go out to people that can buy, and that those people will be eager to believe ANY messages they see and hear on that medium. That was eighteen years ago at this writing. Since then, they have never broken a single news story. No, not even one. Try to find one if you wish. It will be a futile effort.
Here’s a kicker. Most of their audience is so loyal that not only do they watch them exclusively for “information”, but when a story gets busted as false or misleading (a normal everyday occurrence?), they STILL BELIEVE IT just like those gullible people that still believe Rupert’s space alien video was real. Benghazi? A terrible and sad situation. Has Fox been honest about what they have chosen to broadcast on the subject? No, they have not. But what about their audience? Even though the House Intelligence Committee now says there has been no coverup, what do you think Fox’s loyal audience will continue to believe? Imagine that!
“One of the most striking differences between a cat and a lie is that a cat has only nine lives.”
~ Mark Twain, ‘Pudd’nhead Wilson’